The Story Behind Intel’s Museum of Me.

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the story behind how this concept came to life. there are 2 key learning that seems obvious but are important:
"Brief the agency WELL" and "Be open and direct on communications"

But the most important one I see is that there was a passion on both the agency and the client side to deliver amazing work.

More here:
http://www.contentmarketinginstitute.com/2011/08/museum-of-me/